Even Fondo's should track times...

I know it's not a "race" and I know you don't want people acting like it's a race during a fun fondo.  But it would be nice to see the people track start/finish times.  They might be unscientific and who can predict the roles that stoplights, flat tires, etc. all play in coming up with an overall time but knowing if I was in the top 20% versus bottom 20% would be great.  I can't imagine that more people wouldn't want to know how they stack up on more than just a Strava segment.  There has to be a way to accomplish this that wouldn't cost a lot.